Airport launches advertising campaign to raise awareness of non-stop flights and ease of use
January 30, 2008
Sharyn Wisniewsk (608) 661-6485 / cell (608) 712-1950
Airport
Raising awareness of the increased air service, terminal amenities and overall ease of using Dane County Regional Airport (DCRA) is the aim of a new advertising campaign – It’s all about the journey – to be launched in February.
The campaign's goal is to increase the awareness of airline destination availability and emphasize the ease of use of local airport facilities. As more passengers choose DCRA for their air travel, airlines potentially see Dane County as a place to expand service.
“There’s a reason the Dane County Regional Airport was recently rated among the 20 most notable airports in the entire world. From many new non-stop destinations for business and tourism travel along with our incredibly beautiful new terminal, using our airport is easy, comfortable, and just makes sense,” said Dane County Executive Kathleen Falk.
The Dane County Regional Airport now has over 110 daily departures and arrivals, serving 15 domestic non-stop destinations, with connecting flights worldwide.
Airport Director Bradley Livingston said, “It is important for area consumers to be aware of our non-stop destinations and to encourage use of the outstanding, new aviation facilities which provide for a less stressful environment for air travel."
“Our airport is vital to putting southcentral Wisconsin’s people and businesses into the global economy, promoting the international exchange of ideas, products and investment opportunities,” said Bill White, Airport Commission chair. “That’s why it’s so important to raise awareness.”
The $70,000 year-long advertising campaign, created by Glowac Harris marketing services firm, of Madison, is currently scheduled to include radio ads on WIBA-AM, WOLX and WHLK radio stations, Adams Outdoor billboards on the beltline and on Aberg Avenue, and print ads in In Business magazine.
The airport’s campaign features such phrases as, “Non-stop business. Nice,” “World travel. Local joy,” and “What are you missing?”
No tax dollars are used for the campaign, which is supported exclusively through airport revenues.
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